FOR MANUFACTURERS & BRANDS

Real Control Over Data, Channels & Pricing

Unify your catalog, support your dealers, and unlock D2C — with advanced pricing, flexible fulfillment, and a curated catalog built by data people, not marketers.

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Brand Control
YOUR BRAND, YOUR RULES

Take Control of How Your Brand Appears Online

You've invested years in product development and brand positioning. The web shouldn't undermine that.

The Problem

  • • Outdated images or descriptions on dealer sites
  • • Missing or incorrect fitment data
  • • Rogue pricing that undermines your positioning
  • • Inconsistent brand presentation across channels

Parts Square Gives You Control Over:

  • ✓ What data is used
  • ✓ How it's presented
  • ✓ How it's priced
  • ✓ Who can sell what, where, and on what terms
DATA FOUNDATION

Centralized Catalog with 2,000+ Brands

Deep ACES & PIES integration with flexible data sources

2,000+ Pre-Integrated Brands

Clean, normalized data built and maintained by our data team.

Deep ACES & PIES

Comprehensive fitment and product attribute data for consumer-facing sites.

Flexible Data Sources

Connect SEMA Data Co-op, WHI, ShowMeTheParts, PDM, and other providers.

Your Data, Your Way

Use Our Catalog

Where we already cover your brand with curated, normalized data.

Connect Your Sources

Layer your authoritative data on top from SEMA, WHI, or other providers.

Override as Needed

Ensure your brand is presented exactly as you intend.

Data Management

Fast Implementation

Dealer sites and brand stores show accurate, rich product info without months of manual setup.

CHANNEL PARTNER SUCCESS

Dealer & Reseller Enablement

Make it easy for your partners to sell your products online

Empower Your Dealer Network

Modern E-Commerce Sites

Stand up professional websites for your dealers on Parts Square.

Pre-Loaded Catalog

Sites come with your up-to-date catalog and brand assets already loaded.

Recommended Pricing

Set pricing guidelines and rules so dealers start from a good baseline.

Centralized Updates

Push catalog and pricing updates centrally — no more outdated dealer sites.

You're Not Just Selling Parts

You're providing your dealers with a ready-to-sell online channel that:

  • Presents your brand consistently
  • Uses accurate, up-to-date product data
  • Follows your pricing guidelines
  • Drives sales without constant support

Your dealer network becomes a growth engine, not a support burden.

B2B and D2C
CHANNEL STRATEGY

Hybrid B2B + D2C Done Thoughtfully

Whether you want to stay strictly B2B, add a D2C channel, or run a hybrid model that respects your dealer network — Parts Square supports it.

B2B Wholesale

Dealer/wholesale login with custom pricing, special product access, and account-specific terms.

D2C Retail

Public retail pricing for consumers, with full e-commerce functionality and marketing tools.

Channel Control

Rules that control which SKUs or series can be sold directly, protecting your dealer relationships.

Explore new channels without alienating the partners that built your brand.

COMMERCIAL FLEXIBILITY

Advanced Pricing & Shipping Engine

Your pricing structure is more complex than "cost plus 10%"

Sophisticated Pricing Rules

  • By brand, series, or product line
  • By part type, category, or classification
  • By distributor, vendor, or fulfillment source
  • By customer group (retail, dealer, distributor, key account)
  • Matrix pricing and multiple price lists
  • Account-specific pricing for special agreements

Flexible Shipping & Logistics

  • Configure by weight, value, and region
  • Free shipping thresholds by product line or channel
  • Pull rates from your warehouses and 3PLs
  • Integrate carrier APIs (FedEx, UPS) when relevant
  • Support LTL freight for larger shipments
  • Different rules for different markets or channels

Implement Your Actual Commercial Policies

Not just generic e-commerce settings. Build the pricing and shipping logic your business actually needs.

ENGINEERING-GRADE UX

Fitment & Shopping That Reflects Your Engineering

Your products are complex — the website should make them feel simple to buy

Full YMM + ACES

Year/Make/Model with extended ACES attributes where relevant.

Detailed Attributes

Engine, submodel, chassis, and other technical specs.

Smart Prompts

Only ask for extra info when actually required.

VIN Lookup

Customers start from the vehicle they own.

Better UX = Better Business

Fewer misorders • Fewer returns • Better reviews • Higher conversion rates

FULL-STACK CAPABILITIES

Custom Engineering & Integrations

As a manufacturer or brand, you have complex systems and unique requirements.

ERP & PIM Integration

Connect to your existing systems — NetSuite, SAP, custom ERPs, and product information management platforms.

Custom Brand Portals

Build dealer tools, B2B ordering portals, and custom workflows specific to your business.

Custom Dashboards & Reports

Surface exactly the data, metrics, and insights your team needs to run the business.

We're not forcing you into someone else's idea of "how brands work." We adapt the platform to you.

Custom Engineering

Launch Your B2B & B2C Channels

Whether you're looking to sell direct, equip your dealer network, or explore new sales channels — let's talk about how Parts Square can power your catalog online.

Talk to an Auto Parts Ecommerce Expert

Tell us where your business is today and where you want it to go. We’ll show you how Parts Square can connect your vendors, catalog data, and storefront into one system.

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Simple Pricing for serious sellers
Starting at $745 USD /mo
+ 2% of sales · No hidden fees
Volume discounts available
1
Book a Demo We’ll review your business and schedule a quick call to walk you through the Parts Square platform.
2
Get Your Custom Plan We’ll map out your vendors, data sources, and launch timeline so you know exactly what’s involved.
3
Launch in as little as 30 days Done-for-you setup and onboarding with dedicated support.
Done-for-you onboarding & data migration
2,000+ brands pre-integrated
Connect to major warehouse distributors
Clear, transparent terms