FOR BRANDS & RETAILERS

Sell Direct to Consumers with a Parts-Aware Storefront

Full-featured retail storefronts for end customers — with fitment, flexible checkout, and marketing tools built around auto parts.

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D2C FOUNDATION

Turn Your Expertise into a D2C E-Commerce Engine

Whether you're a traditional retailer going online or a brand exploring direct sales

Traditional Retailers Going Online

Bring your local expertise to a national audience with a professional online presence.

Brands Exploring D2C

Launch direct-to-consumer channels without competing with your dealer network.

Hybrid Businesses

Sell both D2C and through channels on the same platform.

What You Get with Parts Square

Fitment-first storefront that feels consumer friendly

Checkout experience tuned for conversions

Back end that understands parts, vendors & warehouses

CONSUMER EXPERIENCE

A Retail Storefront That Feels Familiar — But Is Built for Parts

Modern retail design with a real parts brain underneath

What Consumers Expect

Clean Design

Modern, professional layouts that build trust and look great on any device.

Fast Search

Quick, intuitive search that helps customers find what they need immediately.

Clear Fitment Answers

"Will this fit my vehicle?" answered confidently on every product page.

Modern Retail Experience
YMM Search

VIN tools & MyGarage for repeat customers

Smart Filters

Consumer-friendly navigation by brand, category, price

Smart Prompts

Only ask for extra details when necessary

Rich Products

Images, specs, fitment notes in one place

CONVERSION OPTIMIZED

Single-Page Checkout & Many Payment Options

Your D2C checkout is built for trust and speed

Secure Checkout

Fast, Trusted Checkout Experience

Single-Page Flow

Optimized using Baymard best practices — low friction, minimal fields, eager error handling.

10-15+ Payment Types
  • Major credit cards
  • Digital wallets (Apple Pay, Google Pay)
  • PayPal
  • Buy Now, Pay Later (Affirm, etc.)
Flexible Options

Guest checkout, optional accounts, or required registration — you decide.

Different flows by country or region — tailor the experience to your markets.

BEHIND THE SCENES

Inventory, Vendors & Fulfillment Behind the Scenes

Flexible fulfillment options that grow with your D2C business

Your Own Warehouse

Manage your owned inventory with full control over stock and shipping.

3rd Party Warehouses

Connect to warehouse distributors for extended catalog without owning inventory.

Hybrid Approach

Mix your stock with vendor dropship for the best of both worlds.

Smart Fulfillment Logic

Real-Time Availability

Show availability based on real data from all your sources.

Intelligent Routing

Route orders based on your rules (local vs dropship vs internal).

Local + National

Offer local pickup/delivery where you have presence, national shipping via vendors elsewhere.

Fulfillment Center
Pricing Strategy
GROWTH READY

B2C Pricing and Promotions with Room to Grow

Base Retail Pricing

Set pricing by brand, category, and vendor with flexible markup rules.

Promotions & Campaigns

Layer on discounts, coupons, and seasonal campaigns.

VIP Programs

Introduce loyalty tiers, membership programs as your customer base grows.

Start simple and grow into more complex structures without switching platforms.

MARKETING & GROWTH

Built-In Support for Marketing & Growth

Because Parts Square understands your catalog

Google Shopping Feeds

Generate optimized feeds for Google Shopping and other ad platforms automatically.

SEO-Friendly

Clean URLs, structured data, and proper meta tags support organic search.

Marketing Integrations

Connect to review platforms, email tools, and analytics for complete visibility.

If you're working with an agency, they get a parts-savvy platform to build campaigns on instead of fighting with generic carts.

Build Your Direct-to-Consumer Store

Whether you're going online for the first time or adding D2C to your existing business — we'll show you how Parts Square delivers a consumer-friendly experience that converts.

Talk to an Auto Parts Ecommerce Expert

Tell us where your business is today and where you want it to go. We’ll show you how Parts Square can connect your vendors, catalog data, and storefront into one system.

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Simple Pricing for serious sellers
Starting at $745 USD /mo
+ 2% of sales · No hidden fees
Volume discounts available
1
Book a Demo We’ll review your business and schedule a quick call to walk you through the Parts Square platform.
2
Get Your Custom Plan We’ll map out your vendors, data sources, and launch timeline so you know exactly what’s involved.
3
Launch in as little as 30 days Done-for-you setup and onboarding with dedicated support.
Done-for-you onboarding & data migration
2,000+ brands pre-integrated
Connect to major warehouse distributors
Clear, transparent terms