Pricing
Launch in minutes, or scale without limits.
Every plan puts a real auto parts store online today — pick your brands, connect your distributors, start selling. Grow into more suppliers and volume as you go, and when your operation needs custom work, Enterprise builds around it.
Catalog
$
349
/ month
Free for your first 14 days. Cancel anytime.
For shops & installers — put the brands you sell on your own website, always up to date.
- Runs on AutoPress™, built specifically for auto parts
- 30 automotive brands on your store
- Import 30 entire brands — no inventory required
- Themes, your logo and colors, your own domain
AI Shopping Assistant — 20 free sessions to try
Starter
$
449
/ month
Free for your first 14 days. Cancel anytime.
For your first online store — one distributor, live inventory, full checkout.
- Everything in Catalog, plus:
- 50 automotive brands on your store
- Connect 1 Parts Square supplier — sell from live inventory
- 4 inventory updates per day
- Import 10 entire brands — no inventory required
- Bring your own payment processor
AI Shopping Assistant — 20 free sessions to try
Growth
Most popular
$
699
/ month
Free for your first 14 days. Cancel anytime.
For growing sellers sourcing from multiple distributors.
- Everything in Starter, plus:
- 150 automotive brands on your store
- Connect 3 Parts Square suppliers — sell from live inventory
- Create 1 of your own supplier with inventory file imports
- 12 inventory updates per day
- Import 30 entire brands — no inventory required
- Bring your own payment processor
AI Shopping Assistant — 20 free sessions to try
Scale
$
999
/ month
Free for your first 14 days. Cancel anytime.
For established sellers with more distributors, automation, and volume.
- Everything in Growth, plus:
- 400 automotive brands on your store
- Connect 6 Parts Square suppliers — sell from live inventory
- Create 3 of your own suppliers with inventory file imports
- 24 inventory updates per day
- Import 50 entire brands — no inventory required
- Bring your own payment processor
AI Shopping Assistant — 20 free sessions to try
Parts Square Enterprise
For complex, high-volume, and custom operations
- Turnkey AutoPress™ storefront — or go headless and build your own frontend on the Parts Square API
- Unlimited distributors & brands, custom data and ACES/PIES imports
- Custom transaction rates and volume pricing
- ERP, POS, and custom integrations · multi-location & multi-store
- Done-for-you implementation, dedicated onboarding & priority support
From $1,999/mo
Custom pricing built around your requirements
Talk to an Auto Parts E-commerce Expert
Not sure which plan? Start the trial — you can change plans anytime — or book a 15-minute call.
New · AI Shopping Assistant
An expert parts advisor on your store, 24/7.
Shoppers ask in plain English — “what fits my 2013 F-150?” — and your storefront answers with the right parts, correct fitment, and live availability. It turns browsers into buyers while you sleep.
- Vehicle & fitment aware — recommends only parts that fit
- Searches your live catalog and checks availability in real time
- Guides shoppers to the right product, or a smart alternative
- Add it to any plan — try it free before you commit
Every plan includes a 20-session free trial. Paid plans include up to 750 shopper sessions per month from $99/mo. Need more? Top up anytime — 100 extra sessions for $29. A session covers a shopper's whole conversation, not each message.
INCLUDED WITH EVERY PLAN
The essentials are never extra
Online store
A fully stocked auto parts catalog searchable by vehicle, keyword, category, or faceted filters.
Payments processing
Take credit cards on the highest-converting checkout in the auto parts industry and receive funds immediately.
Order management
View and edit orders, and enter tracking numbers to update your customers automatically by email.
Customer accounts
Customers get accounts with custom pricing, order history, saved carts, and wishlists.
High-converting responsive design
Battle-tested for over a decade on every browser and device for the best possible conversion rates.
24/7 support
Our team is standing by via support ticket, email, phone, or text message, day and night.
| Catalog $349/mo · instant setup | Starter $449/mo · instant setup | Growth $699/mo · instant setup | Scale $999/mo · instant setup | Enterprise Contact sales for custom pricing | |
|---|---|---|---|---|---|
| Included in all plans | |||||
| Online Store Your website runs on our AutoPress™ platform, which is built specifically for the auto parts industry, and runs fully managed on our infrastructure. | |||||
| Vehicle Dropdown & My Garage Year Make Model dropdowns for vehicle selection and accurate part filtering. Select and manage previously searched vehicles in My Garage. | |||||
| Enterprise Site Search Ability for a user to enter in a search term and find products. Live Enterprise Search shows results as you type, increasing your store's conversion rate. | |||||
| Faceted/Attribute Search Narrow down products though a series of filters of checkboxes. Filter on vehicle or product attributes. | |||||
| Shop by Category Ability for a user to browse products by category. | |||||
| Shop by Brand Shop for products by manufacturer brand. | |||||
| Built in Blog Create new blog posts and manage existing ones. Showcase your latest blogs on your homepage and browse all articles on a dedicated blog section. | |||||
| Persistent Cart with Sharing & Saving Carts are saved to a user's account and can be accessed from any device. Optionally save a cart or share a cart with a friend or colleague. | |||||
| Admin Edit Cart Site owners can add and edit items in a user's cart, and set custom pricing and shipping. | |||||
| Custom Pricing per Customer Account Set custom pricing for a customer account, especially useful for B2B customers. | |||||
| Tax Rates and Automatic Filing with TaxJar™ Enter tax rates by state/province, and the tax will be automatically calculated on checkout. Want automatic filing of your taxes? Use our TaxJar Integration to get city specific tax rates on checkout and have your taxes filed per state automatically. | |||||
| Real Time Shipping Rates Shipping rates calculated based on the products billable weight & zipcode using UPS/FedEx industry rates, or a flat rate, and can be adjusted up or down. | |||||
| Discount Codes Offer your customers a fixed value, percentage, or shipping discount on products or collections by creating coupon codes. Set expiration dates, usage limits, and which products or collections the discount can apply to. | |||||
| Manual Order Creation Create new orders and enter payment details right from your Parts Square admin. | |||||
| Free SSL certificate Parts Square provides free SSL certificates to encrypt your online store's content and publish it securely. | |||||
| Staff Accounts Add staff to help in the management of your store, such as setting pricing, creating blogs, setting new coupon codes, and managing orders. | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Google & Facebook Analytics Easily add your Free Google/Facebook Analytics account to your website, to gain visibility on all of your store's metrics. | |||||
| Features | |||||
| Products & Manufacturers You can choose from over 1000+ automotive brands and their associated SKUs and vehicle applications to include in your website's catalog. We keep the data up to date, so you don't have to! Replacement Parts, Performance Parts and Accessories, Wheels & Tires, + more! | Up to 30 Brands | Up to 50 Brands | Up to 150 Brands | Up to 400 Brands | Unlimited |
| Marketplaces and Channels Sell on Walmart Marketplace. Parts Square is an official Channel partner of Walmart. Amazon and Ebay coming soon. | — | — | — | — | $399/mo per marketplace |
| Filter by Make and Vehicle Type Choose what vehicle makes or types to include in your website's catalog. For example, only show Ford and Chevy products, or only show products for cars or commercial trucks. | |||||
| Real Time Inventory When products are added to the shopping cart, and throughout checkout, we ping your vendors' or warehouses inventory system in real time, to confirm constant availability of the customers order. | — | ||||
| Inventory & Pricing and Vendor Connections Inventory & Pricing is pulled daily or hourly from vendors or 3rd party systems and reflected on your website. Only show SKUs that are available from your warehouse network. | — | ||||
| Auto Parts Dropshipping We integrate with the most common vendors such as Parts Authority, Keystone, Meyer, Turn 14, Motorstate, and more, to populate your website with their products, and offer real time inventory and shipping quotes. We send orders placed by your customers directly to your vendor, for dropshipping and sending tracking emails. | — | ||||
| Integrate into Your Own Website or Ecommerce Platform By using the Parts Square API, you can use our Headless API to power your own website or ecommerce platform. | — | — | — | — | |
| AutoVend™ Automatically submit orders to your vendors for fulfillment, following a variety of rules, such as lowest cost. | — | ||||
| AutoTrack™ Automatically send tracking numbers to your customers, whether obtained automatically from your vendor (Enterprise only), or manually entered. | |||||
| Custom Data Imports & ACES/PIES Import your own auto parts brand data whether in CSV or ACES/PIES, and connect that data to your own inventory and pricing and CRM/ERP systems. | — | — | — | — | |
| Google Shopping Feed Integration We upload your products to Google Shopping for FREE LISTINGS and allow you to run paid Google Shopping Ads. | — | ||||
| Customizable Email Templates Fully customize the look and feel of order acknowledgement and tracking emails. | — | — | — | — | |
| Edit Your Website's Source Code Have your own developer team modify the front end code of your website and build new pages with the Parts Square API or 3rd party services. | — | — | — | — | |
| Third Party Integrations Parts Square developers will integrate your ecommerce solution with any 3rd party software system or integrate existing systems like an ERP or CRM. | — | — | — | — | |
| Support When you need help with your solution, Parts Square will assist in any way possible. We can help with your website, your vendors, your data, and your customers. | Ticketing System | Ticketing System | Ticketing System | Ticketing System | Phone, email and text messaging |
| Optional Add-ons | |||||
| Onboarding Support 5 Hours of Dedicated Support to help you get setup and answer any questions you may have. | $599 one-time add-on | $599 one-time add-on | $599 one-time add-on | $599 one-time add-on | Custom |
| Product Reviews Collect, Manage and Display Seller Ratings/Product & Video Reviews on your website, and Syndicate your reviews directly to Google Seller Ratings, Google Adwords, Google Shopping and YouTube. | $75/mo add-on | $75/mo add-on | $75/mo add-on | $75/mo add-on | Custom |
| Quickbooks Connector Sync your orders to your Quickbooks Online Account. | $11.99/mo add-on | $11.99/mo add-on | $11.99/mo add-on | $11.99/mo add-on | Custom |
| Wheel & Tire — Data Only Access to 600+ wheel and tire brands and growing. Lookup by size only — no vehicle fitment. | $179/mo add-on | $179/mo add-on | $179/mo add-on | $179/mo add-on | Custom |
| Wheel & Tire — Data + Application Fitment Everything in Data Only, plus display matching wheels and tires based on the specific year, make, and model your customer selects. | $279/mo add-on | $279/mo add-on | $279/mo add-on | $279/mo add-on | Custom |
| Wheel & Tire — Data + Fitment + Visualizer Everything in Data + Application Fitment, plus the wheel and tire visualizer — customers preview how products look on their vehicle before purchasing. | $329/mo add-on | $329/mo add-on | $329/mo add-on | $329/mo add-on | Custom |
| AI Shopping Assistant An AI assistant on your storefront that helps shoppers find the right parts by vehicle, fitment, and availability — includes your plan's monthly session allowance. | $99/mo add-on | $99/mo add-on | $99/mo add-on | $99/mo add-on | Custom |
| Abandoned Cart Recovery Emails Automatically email shoppers who leave items in their cart. A pre-built 3-part sequence with your logo, the products they left behind, one-click cart restore links, and optional coupon incentives — including auto-generated single-use codes. | $50/mo add-on | $50/mo add-on | $50/mo add-on | $50/mo add-on | Custom |
| Klaviyo Connector Connect your store to Klaviyo. Orders stream in as events with full line-item detail, customer profiles are created and kept current automatically, and you can build segments and flows off SKUs, brands, and order totals. | $11.99/mo add-on | $11.99/mo add-on | $11.99/mo add-on | $11.99/mo add-on | Custom |
| Parts Square Payments | |||||
| Fraud Analysis Fraud protection automatically accepts good transactions and rejects fraudulent ones, helping to reduce chargebacks and false positives. The adaptive machine learning engine monitors card transactions on your website to learn new fraud patterns and improve the machine learning models' performance. | |||||
| Online Credit Card Rates You can accept Visa, Mastercard®, American Express, Discover, JCB, Diners Club, and EnRoute the minute you launch your shop, including debit cards. Every plan can use Parts Square Payments or connect your own payment gateway. | 4.99% + $0.49 per transaction, or use your own gateway | 4.99% + $0.49 per transaction, or use your own gateway | 4.99% + $0.49 per transaction, or use your own gateway | 4.99% + $0.49 per transaction, or use your own gateway | Use Parts Square Payments or your own payment gateway |
| PayPal Checkout Allow Customers to pay for their order with their PayPal Account | |||||
| Financing/Pay Over Time Parts Square offers short-term, interest-free payments, longer-term, monthly installments, and other special financing options that buyers can use to "buy now and pay later", while you get paid up-front. | |||||
QUESTIONS
Pricing questions, answered
Sign up and your store goes live right away. You won't be charged during your
14-day trial, and we'll email you before it ends. Cancel anytime
during the trial and you pay nothing.
Your store is provisioned automatically — most stores are live within
minutes of completing signup. Pick your brands, upload your logo, choose your colors,
and start selling.
No. On Catalog, every part from the brands you choose appears in your
catalog automatically — no inventory required.
On Starter and up, you connect warehouse distributors and sell
from their live inventory, with orders dropshipping directly.
On Enterprise, we also connect your own warehouses, vendors, and systems.
Parts Square Payments is built in: accept Visa, Mastercard, American Express,
Discover, and more from day one at 4.99% + $0.49 per online transaction, with
PayPal and financing options included.
Starter and up can also connect their own payment processor.
Yes. There's no long-term contract — cancel from your dashboard whenever you like
and your store stays live through the end of your billing period. See our
Cancellation & Refund Policy
for details.
Yes — every store supports a custom domain, and Parts Square provides a free SSL
certificate so your site is published securely.
Upgrade anytime — your store, brand, and customers come with you. Each step up
adds distributors, brands, and capacity, and Enterprise adds custom
integrations, custom transaction rates, and done-for-you implementation.
Talk to us to plan the move.
Ready to start selling auto parts online?
Try Starter free for 14 days — your store can be live before lunch.
Start your free trial