GOOGLE INTEGRATION

Google Shopping & Analytics Done for You

Parts Square fully configures Google Merchant Center, Google Ads, and Google Analytics for your parts business—and keeps your product feeds, tracking, and policies in sync so you can focus on selling.

Talk to Us About Google Setup See All Integrations

Google is where most shoppers start when they search for auto parts. But turning your catalog into high-performing Google Shopping and Local campaigns is complicated—especially with ACES/PIES, multiple warehouses, and thousands of SKUs. Parts Square handles the entire setup and ongoing management: Merchant Center, product feeds, Shopping & Performance Max campaigns, tracking, and compliance.

FULL-SERVICE SETUP

We Handle the Entire Google Stack for Your Store

For new and existing Parts Square clients, we can:

Google Merchant Center

Create or connect your account and configure product feeds with proper automotive attributes.

Google Ads Campaigns

Configure Shopping, Performance Max and remarketing campaigns tailored to auto parts.

Google Analytics 4

Set up GA4 and Tag Manager for proper e-commerce tracking with conversion paths.

Connected & Synced

Connect everything into Parts Square so products and conversions stay in sync automatically.

You don't have to learn feed specs, tracking tags, or policy checklists—we handle the heavy lifting and keep you informed.

NO MANUAL EXPORTS

Product Feeds That Update Automatically—No Spreadsheets, No CSVs

Instead of manually exporting and uploading product files, Parts Square generates and maintains your Google Shopping feed directly from your catalog and inventory

Automated Feeds

From Within Your Parts Square Dashboard You Can:

Build Product Groups

By vendor, brand, part type, price range, or any custom rule.

Whitelist & Blacklist

Control exactly what appears in Shopping campaigns.

MAP Protection

Flag MAP-protected items and control how and where they're advertised.

Multiple Feeds

Run main feed, local feed, test feed tied to different product groups.

Auto-Include Attributes

Automatically include the right GTINs, MPNs, compatibility and attributes to improve relevance.

Our job is to make sure your Shopping feed stays clean, compliant, and complete—even when your catalog is changing daily.

LOCAL VISIBILITY

Local Inventory & Store-Level Visibility for Parts Retailers

If you operate physical stores or counter locations, we can enable Local Inventory Ads and free local listings so nearby shoppers see that your parts are in stock today

Parts Square Can:

Publish Store-Level Inventory

From your WDs or local warehouses, showing real stock levels.

Mark Availability Options

In-store pickup, local delivery, or ship to home for each item.

Keep Feeds in Sync

Local inventory feeds update automatically as stock changes.

Accurate Data

Align Google's shipping and availability data with what's actually in your system.

The result: Your listings on Google match what your website and stores can truly deliver.

Local Store
COMPLIANCE

We Help You Stay Compliant with Google's Policies

Google Merchant Center is strict—especially for automotive sellers

Suspensions and Disapprovals Can Hit You For:

Mismatched price or availability between your site and feed

Incomplete or incorrect shipping information

Insufficient product data or inaccurate images

Policy violations around misrepresentation

On-Site Product Data

Accurate pricing, availability, and product details

Merchant Center Feed

Clean, compliant product feeds with proper attributes

Microdata / Structured Data

Schema markup that matches your feed

Parts Square aligns all three to minimize the risk of disapprovals for "availability mismatch" or "misrepresentation."

When issues do arise, we help you identify the cause and work with Google to resolve them.

ANALYTICS & OPTIMIZATION

Close the Loop Between Ad Spend and Parts Sold

We wire your storefront and feeds to provide full-funnel visibility

Google Ads Performance
  • Campaign and ad group performance metrics
  • Product-level metrics (impressions, clicks, conversions)
Google Analytics 4
  • On-site behavior & conversion paths
  • Revenue, ROAS and profit by brand, category, vehicle and store

From There, We Can Help You:

Prioritize high-margin products and brands
Reduce spend on low-converting SKUs or vehicles
Split feeds and product groups by availability or shipping speed
Get clear picture of which parts and channels are working

The Complete Google Suite

Google Ads
Google Merchant Center
Google Analytics
Google Tag Manager

Parts Square delivers a white-glove, automotive-focused Google setup—from Merchant Center and feeds to analytics and ongoing optimization.

One Commerce Engine for Everything Google

Your auto parts website, catalog, inventory and pricing already live in Parts Square. Our Google integration simply extends that system of record into Shopping, Local, and full-funnel analytics—without extra manual work or third-party bolt-ons.

Ready to Dominate Google Shopping?

Let's talk about your Google strategy. We'll show you how Parts Square can turn your catalog into high-performing Shopping campaigns with proper tracking, compliance, and ongoing optimization—all handled for you.

Talk to an Auto Parts Ecommerce Expert

Tell us where your business is today and where you want it to go. We’ll show you how Parts Square can connect your vendors, catalog data, and storefront into one system.

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Simple Pricing for serious sellers
Starting at $745 USD /mo
+ 2% of sales · No hidden fees
Volume discounts available
1
Book a Demo We’ll review your business and schedule a quick call to walk you through the Parts Square platform.
2
Get Your Custom Plan We’ll map out your vendors, data sources, and launch timeline so you know exactly what’s involved.
3
Launch in as little as 30 days Done-for-you setup and onboarding with dedicated support.
Done-for-you onboarding & data migration
2,000+ brands pre-integrated
Connect to major warehouse distributors
Clear, transparent terms