CRM & EMAIL INTEGRATION

Turn Orders and Vehicles Into Targeted Marketing

Parts Square connects your store to leading CRMs and email platforms so you can build segments by vehicle, brand and behavior—and send the right message at the right time.

Book a CRM & Email Review See All Integrations

Your website is constantly generating valuable data: customer profiles, orders, vehicles owned, brands purchased, and on-site behaviors. Parts Square can send that data into your CRM and email tools so you can automate follow-ups, nurture repeat buyers, and stay in front of your best customers.

PLATFORMS

Connect to the Tools Your Sales and Marketing Teams Already Use

We can integrate with a wide range of CRMs and ESPs, including:

CRMs

Salesforce
Salesforce
Sales Cloud / Agentforce CRM
HubSpot
HubSpot
Sales & Marketing Hub
Zoho CRM
Zoho CRM
Complete CRM Suite
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Sales
Pipedrive
Pipedrive
& Others

Email & Marketing Platforms

Klaviyo
Klaviyo
Email & SMS for E-commerce
Mailchimp
Mailchimp
Marketing Platform
Omnisend
Omnisend
E-commerce Marketing
ActiveCampaign
ActiveCampaign
Marketing Automation
Drip
Drip
E-commerce CRM
Constant Contact
Constant Contact
& Other ESPs

If your tool supports an API, webhooks, or file imports, we can usually integrate it with Parts Square.

DATA FLOWS

Data We Can Share with Your CRM and Email Tools

Depending on your stack and goals, we can send:

Customer Profiles

  • Name, email, phone, and location
  • B2B vs B2C flags, account type and store association

Order History

  • Products and brands purchased
  • Order value, frequency and recency
  • Coupon usage and promotion response

Vehicle & Fitment Data

  • Vehicles owned or shopped for (year, make, model, submodel)
  • Part types and categories browsed or purchased

Behavioral Events

  • Cart creates and abandoned checkouts
  • Viewed products, categories, and brands
  • Wishlist / saved items and quote requests

This gives your CRM and ESP the context they need to run vehicle-aware, brand-aware campaigns instead of generic blasts.

CRM USE CASES

Use Your CRM to Actually Support Your Parts Business

CRM Dashboard

With Parts Square Feeding Data Into Your CRM, You Can:

Track High-Value B2B Accounts

Like jobbers, installers and fleets with full purchase history.

See Full Purchase History

Across stores, channels and locations in one place.

Identify At-Risk Customers

Who haven't ordered recently and need re-engagement.

Prioritize Outreach

For customers who buy high-margin brands or categories.

Tie Sales Pipeline to Orders

Connect your CRM pipeline back to actual orders on your site.

For many clients, the CRM becomes a command center for key relationships, while Parts Square remains the engine for catalog, pricing and transactions.

EMAIL USE CASES

Email and Automation That Actually Respects Fitment

By Integrating Parts Square with Klaviyo, Mailchimp or Other ESPs, You Can:

Abandoned Cart Recovery

Send recovery messages that point customers back to the exact parts they were considering.

Vehicle-Specific Campaigns

E.g., "New exhaust options for your 2017 F-150" based on their garage.

Brand-Specific Offers

Promote to customers who have previously bought that brand or series.

Service Reminder Flows

For customers who bought wear items like brakes, filters or suspension.

Win-Back Sequences

Based on time since last order or segments like "high-value dormant customers."

Email Marketing

Your email and SMS campaigns become deeply relevant because they're driven by real purchase and vehicle data, not just email lists.

CONNECTION METHODS

How the CRM & Email Integrations Work

We typically integrate via:

Native Apps / Connectors

Where available (e.g., direct API apps for some CRMs/ESPs).

Custom API Integrations

Using your CRM/ESP REST APIs for complete control.

Webhooks

That send real-time events into your tools as they happen.

File-Based Syncs

SFTP/CSV if that's what your system supports best.

Together We'll Decide:
  • Which events and entities should sync (customers, orders, events, vehicles)
  • Which system is the source of truth for contact data
  • How often to sync and whether certain events should be real-time

Marketing Stack Integration

Parts Square doesn't replace your CRM or email tools—it feeds them with better data, so every campaign and every call is smarter.

Salesforce
Salesforce
HubSpot
HubSpot
Zoho CRM
Zoho CRM
Klaviyo
Klaviyo
Mailchimp
Mailchimp
ActiveCampaign
ActiveCampaign
COMPLIANCE

Respecting Consent and Privacy

We help you keep your email and CRM integrations aligned with your consent and privacy policies:

Only sending contacts who have given the appropriate email/SMS consent
Honoring suppression lists and unsubscribe events from your ESP
Ensuring tracking and tagging respect your cookie and consent settings

That way your marketing stays both effective and compliant.

Bring Your Marketing and Sales Stack to Life

Parts Square already knows what your customers drive, which brands they buy, and how they shop. By integrating with your CRM and email platforms, we turn that knowledge into targeted campaigns and better follow-up—without extra manual work for your team.

Talk to an Auto Parts Ecommerce Expert

Tell us where your business is today and where you want it to go. We’ll show you how Parts Square can connect your vendors, catalog data, and storefront into one system.

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Simple Pricing for serious sellers
Starting at $745 USD /mo
+ 2% of sales · No hidden fees
Volume discounts available
1
Book a Demo We’ll review your business and schedule a quick call to walk you through the Parts Square platform.
2
Get Your Custom Plan We’ll map out your vendors, data sources, and launch timeline so you know exactly what’s involved.
3
Launch in as little as 30 days Done-for-you setup and onboarding with dedicated support.
Done-for-you onboarding & data migration
2,000+ brands pre-integrated
Connect to major warehouse distributors
Clear, transparent terms