GOOGLE SHOPPING

Get Your Products to the Top of Google

White-glove Google Shopping setup and fully automated feeds — no CSVs, no exports, no guesswork. Parts Square keeps your products live, organized, and ready to win.

Book a Demo See How It Works
END-TO-END SUPPORT

We Handle Google Shopping for You, End-to-End

Most platforms dump a file in your lap and tell you to "go figure out Google"

Parts Square Does the Opposite. We:

Set Up & Connect

Google Merchant Center and Google Ads accounts for you.

Apply for Programs

Google Shopping, Google Local / Local Inventory Ads (when applicable).

Configure Core Settings

Feeds, shipping, tax, basic policies — so you're actually ready to run.

White-Glove Onboarding

It's a white-glove onboarding for Google Shopping — tightly integrated with your Parts Square store.

Google Shopping Setup
COMPLETE GOOGLE ECOSYSTEM

Three Google Platforms, One Seamless Integration

Parts Square connects your store to the entire Google marketing ecosystem

Google Merchant Center
Google Merchant Center
Google Ads
Google Ads
Google Analytics
Google Analytics
Google Merchant Center

Google Merchant Center

What It Does:

Your product catalog hub for Google. Merchant Center stores all your product data, images, prices, and availability for Google Shopping.

How We Connect:
  • Automatically create and sync product feeds
  • Real-time price and inventory updates
  • Handle feed errors and compliance issues
  • Configure shipping, tax, and policies
Google Ads

Google Ads

What It Does:

Your advertising platform. Google Ads runs your Shopping campaigns, sets bids, and puts your products at the top of search results.

How We Connect:
  • Link Ads to your Merchant Center account
  • Set up conversion tracking from orders
  • Sync product groups for campaign structure
  • Enable Performance Max and Smart Shopping
Google Analytics

Google Analytics

What It Does:

Your analytics and insights engine. Google Analytics tracks visitors, conversions, revenue, and shows you what's working.

How We Connect:
  • Install enhanced ecommerce tracking
  • Track product views, add-to-cart, purchases
  • Measure ROI from Google Ads campaigns
  • Link Analytics with Ads for better insights
All Three Work Together Seamlessly

Your products flow from Parts Square → Merchant Center → Google Ads, while Analytics tracks every click and sale. No manual data transfers, no broken connections.

AUTOMATED FEEDS

Always-On Sync — No CSV Exports, Ever

Your feeds stay in sync with your real catalog

Automated Sync

There Are:

No manual CSV exports

No "download from here, upload to Google there" flows

No scripts you're expected to maintain

Instead:

Parts Square automatically publishes and maintains your Shopping feeds

  • New products and brands
  • Price changes
  • Inventory and availability states

Feeds keep up with your real catalog, not a stale snapshot

GRANULAR CONTROL

Product Groups You Control from Inside Parts Square

We give you granular control over what goes to Google and how it's grouped

Define Product Groups By:

  • Vendor / warehouse distributor
  • Brand
  • Part type / category
  • Other attributes that matter for your strategy

For Each Product Group:

  • Whitelist and blacklist specific brands/SKUs
  • Include/exclude MAP items with special rules
  • Create multiple overlapping groups
Then Tie Feeds to Product Groups:

"Core catalog" feed

"High-margin" feed

"Local inventory only"

Niche feeds

You're in control of what uploads to Google, while Parts Square handles the technical pieces.

STAY COMPLIANT

Built-In Compliance & Suspension Support

Google can be strict — we help you stay on track

Common Issues:
  • Availability mismatches
  • Policy misconfigurations
  • Data quality issues
Because Parts Square Manages Your Shopping Integration:
  • We help keep your feeds compliant with Google's program rules
  • We work with you to resolve account or feed issues if Google flags something
  • We align on-site availability & pricing with feed availability & pricing

You're not alone dealing with "mysterious Merchant Center notices."

Local Shopping
LOCAL VISIBILITY

Local Shopping & Regional Visibility

If you offer local pickup or local delivery, we can:

Mirror Your Store

Service areas into Google Local inventory feeds.

Configure Local Feeds

Where applicable for local inventory ads.

Show Availability

"Pick up today" or "Delivery in X days" for the right regions.

Your local presence actually shows up inside Google Shopping as well as on your site.

READY TO ADVERTISE

Campaign-Ready from Day One

Because your data is structured and your feeds are stable

Build Initial Campaigns

Around your product groups with the right structure

Top of Results

Make sure products show at the top of Google Shopping

Right Levers

Tune by brand, vendor, niche, margin band, etc.

The Core Promise Is Simple:

Parts Square gets your products in front of the right shoppers at the very top of Google — and keeps them there with clean, continuously updated feeds.

Stop Babysitting Google Shopping

If you want to run serious Google Shopping campaigns without babysitting CSVs, feeds, and Merchant Center errors — book a demo and we'll show you how Parts Square powers Google Shopping for auto parts sellers.

Talk to an Auto Parts Ecommerce Expert

Tell us where your business is today and where you want it to go. We’ll show you how Parts Square can connect your vendors, catalog data, and storefront into one system.

Please select your business type.
Please enter your name.
Please enter a valid email.
Simple Pricing for serious sellers
Starting at $745 USD /mo
+ 2% of sales · No hidden fees
Volume discounts available
1
Book a Demo We’ll review your business and schedule a quick call to walk you through the Parts Square platform.
2
Get Your Custom Plan We’ll map out your vendors, data sources, and launch timeline so you know exactly what’s involved.
3
Launch in as little as 30 days Done-for-you setup and onboarding with dedicated support.
Done-for-you onboarding & data migration
2,000+ brands pre-integrated
Connect to major warehouse distributors
Clear, transparent terms